Holden is stepping up a gear in its association with New Zealand Golf.
Holden already has alignments with golf in New Zealand. It is the main sponsor of the Holden NZ PGA Championship, the Holden Golf World television programme, professional golfer Ryan Fox and the latest promotion targeting junior golfers nationwide, Holden Little Drivers.
Holden marketing manager Marnie Samphier said the next project would be Holden Clubhouse, which is a website (holdenclubhouse.co.nz) aimed at the more than 100,000 golf club members.
“For the last few years Holden has been getting involved in golf and we are really pleased to be able to come on board with New Zealand Golf in the execution of the Holden Clubhouse,” Samphier said.
Signing up is simple by members using the same credentials as used on golf.co.nz to receive extra benefits that haven’t been available before including:-
Ryan Fox’s pro tips to improve all facets of your game.
Latest news and promotions from Holden including Holden Little Drivers.
Exclusive offers only available to Holden Clubhouse subscribers.
Holden Hidden Hole, a weekly promotion where golfers could win the opportunity for a VIP Holden Experience at the 2017 Holden PGA Championship.
“Having one single place for golfers to find out about all the latest Holden tips, promotions, offers and news is a huge step in the right direction for us,’’ Samphier said.
“We have been playing in the golfing space for a while now and this alignment brings everything together for us.”
From New Zealand Golf’s perspective the partnership with Holden enhances the significant investment that the organisation has already put into the sport nationwide. The next three years will be exciting and the organisations are looking forward to working a lot closer together.
NZ Golf commercial manager Nick Rowland said: “Holden has been in and around golf for a number of years now – this alignment really closes the loop for them and enables a much bigger promotional channel through to the amateur golfers all over New Zealand.
“The Holden Hidden Hole is a great way to regularly engage golfers and it gives extra incentive to those golfers who score well each and every week. If you shoot a net eagle (two under your handicap) on the selected hidden hole on all courses around the country then you’re in to win.”