New chief executive for Golf NZ announced

Golf New Zealand – Korowha Aotearoa has announced the appointment of Jeff Latch as its new chief executive.

Latch has been one of New Zealand’s leading executives in sports broadcasting. His background includes 30 years of experience in senior leadership roles, including at Spark Sport, Television NZ, Sports Inc and Touchdown Television. 

In addition to his wealth of experience and strategic leadership skills, he also brings a vast national and international network in the sports and broadcasting industries and has a reputation for building trusting relationships with a wide variety of stakeholders, Golf New Zealand said.

Latch is a passionate golfer and a member of Waitemata Golf Club in Auckland. 

Golf New Zealand said he understood the unique dynamics of membership-based sport and is connected with the golf community through his previous work, where Sportsinc produced various golf shows, such as The ING Golf Show, Golf World, and UBS Golf Club.

Golf New Zealand chariman Michael Smith said: “Jeff is a proven chief executive, which can be difficult to find in sport. 

``His ability to develop strong relationships with key stakeholders and communities and his passion for golf appealed to the Golf New Zealand board. We believe Jeff is the best person to capitalise on the growing popularity of golf in Aotearoa.”

Latch said he was humbled and excited about the opportunity this role presents. He was enthusiastic that with the dedicated team at Golf New Zealand – Korowha Aotearoa, golf will continue to grow from strength to strength.

“I am rapt to be joining the Golf New Zealand – Korowha Aotearoa whanau. As a passionate golfer, leading a sport I love and have played for many years is a privilege.

“Golf plays a critical role in the health and well-being of its participants and brings communities together. I’m eager to contribute to the growth and development of the sport at all levels through an agreed strategic plan while having some fun along the way.”